Orchestrate is a design and strategy company in Brooklyn. We help companies get to product-market fit, and beyond.


We blend strategy and design with software engineering to create innovative products & services.

1. Strategy

We help companies identify and generate opportunities for growth, through research, workshops, idea generation and good old fashioned problem solving. We'll help you to define clear business objectives, craft viable commercial strategies, and translate these into realistic, actionable roadmaps, business plans and pitch decks for investors and teams.

Business Planning • Research • Big Data • Workshops • Strategy

2. Design

Telling a clear, compelling story is vital to stand out and succeed in a competitive market, so we place great value in developing world-class design-led brands. Equally, we use design to cut through the noise, to make user journeys breathtakingly seamless and to elevate brand experiences.

Branding • Service Design • Graphic Design • UX Design • UI Design • Wireframing • User-flow design • Product Management

3. Build

With design and strategy locked down, Orchestrate will build your product, whether its an e-commerce site, a mobile app or a new piece of proprietary software to drive your business. We develop working prototypes to test an idea and get early traction and learnings, right through to enterprise level solutions. Contact us to discuss your project and obtain a proposal.

Web Development • Full Stack Engineering • Mobile / iOS Development • User Testing • User Interviews • E-commerce • MVP • Wordpress • Woocommerce • Shopify • Magento • CRM Systems • Salesforce


Lead by Alex Griffin, a designer and e-commerce entrepreneur from London who moved to New York in 2015 to help to build companies across the pond, Orchestrate provide expertise developing tech and design-led businesses. We utilize our network of designers, storytellers, software engineers, strategy experts and investors.

We enjoy working with companies from all sectors, from Artisan Marketplaces to AI, and from Fintech to Fashion E-Commerce. Our clients include seed stage Startups and early stage companies seeking help in getting to product-market fit, and larger corporations developing new products, brands and services.

Say hello!