We are branding, design & e-commerce experts in Brooklyn, Austin & London.

We help ambitious leaders across all sectors to create exciting brands and impactful digital products.

Orchestrate was hired to design the branding and website for Stuckup.com

Stuckup

Orchestrate was hired to imagine the branding and create the e-commerce experience for a new artist discovery and wall decor startup, Stuckup.com

Stuckup is developing a community of inspiring artists, photographers and image-makers, making their work available in limited edition prints. All printing, framing, finishing, packing and order fulfillment is provided by Stuckup, leaving the artist to focus on creating fantastic artwork.

Stuckup sources gallery-quality wooden and metal frames, using archival inks, premium luster art paper and UV acrylics and custom manufactures each frame to order at their central U.S. facility.

Stuckup partnered with Orchestrate to develop the branding and e-commerce experience. We worked closely with Stuckup to create an intuitive marketplace, providing artists with the tools they need to upload their content to the platform, and a simple dashboard for analytics and to track their earnings.

On the customer side, being able to follow artists of interest, browse art in Collections and see photo-realistic previews of the finished framed artwork was key. We also developed nifty tools that allow user to upload their own images for printing and even send a personalized photo gift.

Stuckup partnered with Orchestrate to create a world-class e-commerce experience Stuckup partnered with Orchestrate to create a world-class e-commerce experience Stuckup partnered with Orchestrate to create a world-class e-commerce experience Stuckup partnered with Orchestrate to create a world-class e-commerce experience

Coca-Cola

Working with our partner, My Amazing Team, we developed new product concepts into branded packaging concepts ready for consumer testing. We produced a substantial design magazine showcasing the results from a large qual/quant research study, along with the leading brand concepts for Coca-Cola.

Coca-Cola partnered with Orchestrate to create a world-class drinks concept
Orchestrate was hired to design the branding and website for Datafy.health

Datafy

Orchestrate was hired to create the branding for healthcare technology company, Datafy.

Orchestrate was hired to design the branding and website for Datafy.health

The Datafy logo is a modern, vector mark which we call the “D Lock” paired with our own custom-drawn lettering. Mostly, we use the full lock-up (symbol and lettering together) while other times we may use just the D-Lock on its own. We never use just the lettering without symbol. The D Lock takes the initial D and rotates it 90 degrees onto its side to become a robust, powerful and iconic symbol of security.

We have developed a collection of icons based on the coming together of two entities, much like our logo. These can be used to highlight features or alongside headings in Slide decks and throughout the website. We have created an abstract palette of geometric shapes which are “exploded” on the page to create an expressive texture and depth. We anticipate animating these elements, along with the logo in a video sting and on the website, gradually bringing together each disparate shape to represent Datafy bringing order to an otherwise chaotic market of healthcare and vendor companies.

Orchestrate was hired to design the branding and website for Datafy.health Orchestrate was hired to design the branding and website for Datafy.health
Orchestrate was hired to design the branding and website for www.betprophet.co

Prophet

Orchestrate was hired to create the branding and design the user experience for innovative sports betting startup, Prophet.

Prophet is the first marketplace designed for users to buy and sell previously placed sports bets. Maximized odds for buyers. Guaranteed profit for sellers.

Orchestrate developed a distinctive “P” symbol that reflected different bet lines in play, while creating a highly distinctive symbol. The vibrant “dollar” green color palette mimiked the profitability of Prophet, and helped to differentiate them from other online gambling companies.

We took an AirBnB approach to design, simplifying what would otherwise have been a complex process for buying and selling betting props. Instead, an intuitive walk through has made it effortless for Sellers to list complex bets, and for Buyers to browse and buy such bets.

We produced a variety of hand-drawn illustrations to simplify processes for users and explain the business processes clearly and quickly, which has infused a more fun and personable layer into the brand.

Orchestrate was hired to design the branding and website for www.betprophet.co Orchestrate was hired to design the branding and website for www.betprophet.co
Orchestrate was hired to design the branding and website for www.betprophet.co

Logos

Case Study coming soon

Labbrand

Labbrand is a branding agency with offices in New York, Shanghai and Paris. They help large, blue-chip brands with brand strategy, naming and brand identity challenges.

Labbrand partnered with Orchestrate to create branding for national chain of hotels and a global stationery brand.

Partnering with Labbrand on a number of high-profile projects, including a large national chain of hotels across the U.S, and a leading global stationery brand, Orchestrate works closely with Labbrand and the client to develop visually distinctive brands and marketing campaigns that solve consumer challenges supported by a wealth of market research and consumer insights.

Due to the competitively sensistive nature of the work and that much of our combined work has not yet been publicly launched, we are unable to post project specifics.

To receive a detailed selection of case studies please email hello@orchestrate.nyc

Our expertise

Design

We use design to cut through the noise, to make user journeys breathtakingly simple, to communicate with impact and to elevate brand experiences. Whether it's designing your communications campaign, your suite of digital products and services, internal reports, new packaging concepts, point of sale assets and printed literature, or simply using design-thinking to solve a complex business problem, Orchestrate can help you.

Graphic Design • UX Design • UI Design • Creative Direction • Packaging Design • Print Design • Animation

Branding

Telling a clear, compelling brand story, in a voice that resonates with its audience, is vital to stand out and succeed in a competitive market, so we place great value in developing world-class design-led brands. Via research, team workshops, idea generation and good old fashioned problem solving, we help companies identify brand positioning opportunities that will fuel growth. We'll help you to define business objectives, craft viable commercial brand strategies, and craft these into exciting, powerful brands.

Insights • Workshops • Brand Strategy • Visual Identity • Logos • . Brand Architecture • Brand Voice • Brand Guidelines

E-commerce

With design and strategy locked down, Orchestrate will build your product, whether its an e-commerce site, a mobile app or a new piece of proprietary software to drive your business. We develop working prototypes to test an idea and get early traction and learnings, right through to enterprise level solutions. Contact us to discuss your project and obtain a proposal.

Software Engineering • Product Management • Custom E-Commerce • Web Development • Full Stack Engineering • Mobile / iOS Development • User Testing • User Interviews • Wordpress Theme Development • Custom Woocommerce Development • Shopify Development • Magento Development • CRM Systems

Our Story

For our clients, coordinating employees and freelancers was frustrating and unreliable, while using large agencies with high overheads was not cost effective. So, we created Orchestrate to mastermind and deliver projects perfectly, crafting award-winning brands and digital products on time and on budget. We are a small, nimble but fast growing creative company that takes pride in surpassing our client's expectations, on every single project, time and again.

Reach out

Orchestrate NY
29 Norman Ave
Brooklyn NY 11222
United States
hello@orchestrate.nyc

Orchestrate TX
801 Barton Springs Road
Austin TX 78704
United States
austin@orchestrate.nyc

Orchestrate UK
145 City Road
Hoxton, London EC1V 1AZ
United Kingdom
uk@orchestrate.nyc