The lifeblood of every project? The people. 100%.
Orchestrate work with only the most talented and accomplished experts in the industry.
If you’d like to join the team, please drop us a note with your LinkedIn here.

  • alex-griffin

    Alex Griffin

    Strategy & Design Director

    Alex brings creative, strategic and digital expertise to the table. Alex was CEO at BOUF, a curated marketplace he founded in 2007 and sold in 2015 to Europe's largest publicly-floated media company, as GM at Kit in New York (a startup backed by Expa and Garrett Camp, co-founder of Uber), as a consultant at Wolff Olins, and in helping clients grow their businesses since 2000.

    Recent achievements include winning the $75k Metro Venture Candy Award, the Shell LiveWire Entrepreneur of the Year Award for London and the South, raising investment from 14 top UK and European investors and successfully selling Bouf Ltd to Sanoma Corporation.
  • Caitie-McCabe-Orchestrate

    Caitie McCabe


    Caitie McCabe is an enthusiastic dancer, experimental baker & incredibly talented photographer. She spends her days working on glamorous photo shoots, creating stunning images for a wide array of clients big and small. She is great at making her subjects feel comfortable and at home, and her strong, distinctive visual style oozes charisma and charm, making her a firm favorite for our creative projects.

    Caitie has a diverse portfolio of work covering including Portraits, Kids, Lifestyle, Studio and Travel photography.
  • Dera-Lee-Events-NYC-Orchestrate-2

    Dera Lee


    Dera Lee is our events expert in New York. Dera runs a full service event design, production, and marketing agency in Brooklyn, specializing in crafting "lingering moments".Dera's goal is to make unique, meaningful connections between brands and event guests by committing to heartfelt production, exceptional quality of service, and abiding by the motto "the devil is in the details" - something that strikes a chord at Orchestrate and in every one of our projects.

    Dera Lee began her career in the theater arts where she learned the art of storytelling and immersive experiences. She has built a multitude of events for brands such as: Sony, Nike and the American Ballet Theatre, and was recently honored as a gold winner of the 2016 Travel Weekly Magellan Awards for the "Macau Experience" at Vanderbilt Hall within Grand Central Terminal.
  • Peter Wang CTO

    Peter Wang

    Advisory CTO

    Peter is the CTO at, a marketing platform that powers contextual shopping, leveraging free market dynamics and AI. He was CTO at Refinery29, from a team of 12 with no process or trust into a unified team of 50 across four disciplines: Product Management, Engineering, UX, and Product Marketing. The platform focused on immersive storytelling and analytics driven decision making. Peter built the contextual advertising platform at appssavvy as SVP of Product & Engineering, and lead Engineering at Buddy Media until it was acquired by Salesforce.

    Peter is our lead advisor on all engineering and product strategy issues, at Orchestrate.
  • Ruth-Temianka-Orchestrate

    Ruth Temianka

    Content & Community

    Ruth Temianka brings over a decade of cross-industry content, marketing and business management to your business. Her experience includes scaling diverse operations internationally for the likes of Google, top-tier consultancies, B2B and B2C startups. Multi-lingual, a strong wordsmith and passionate storyteller, Ruth is excited to solve a range of strategic or creative business challenges.

    Ruth has a Masters degree majoring in Language, Philosophy & Literature (French & German 1700-1990) from Oxford University and is enjoying escaping London for the hustle of New York City.